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Katarzyna Stasiewicz

Head of Strategy & Brand Manager

k.stasiewicz@yetiz.pl

Author of brand strategies and communication strategies. Responsible for brand communication in digital channels on a daily basis, including planning activities for brand development. Coordinator of internal marketing activities at the agency.

Privately, she is a lover of contemporary art and Polish reportage.

Articles

Go To Market

Go-To-Market: Why a Good Product Isn’t Enough

Growth slows, the pipeline stops closing, and another quarter ends with the question: what are we doing wrong? The product is rarely to blame….

2026-08-11

Brand building

Reach, awareness, and brand building. A must-have for your brand?

Your agency tells you it's time to invest in reach-driven activities. Every now and then, you hear about spectacular awareness campaigns from various brands….

2026-05-07

Brand building

Brand vs. marketing strategy: what’s the difference? Key terms explained

It is one of the most common and costly mistakes in the business world: confusing brand strategy with marketing strategy. Many leaders treat these…

2021-11-26