#YETIZTEAM

Michał Kosałka

Marketing Automation Team Leader

With over 20 years of experience in creating marketing strategies for small and medium-sized businesses, he specializes in marketing and sales process automation, as well as designing and analyzing both online and offline marketing campaigns.

Articles

Anywhere Commerce

Open Rates and CTRs are dropping, but sales are up – is that even possible? An e-commerce case study

Can you grow sales while Open Rates and CTR are dropping? This case study shows how email marketing’s “holy trinity” clashes with what actually…

2026-07-08

Anywhere Commerce

How to design an email that captures attention and boosts conversion rates?

Another email from your favorite brand lands in your inbox. The subject line reads: Today only, until midnight… You click. The loading wheel spins….

2026-05-20