Can a single word work wonders in the business world? Yes – that word is 'name.’ The name of a brand, product, or even a product line is one of the key elements of branding. Are you starting or planning the process of brand building? Naming will be one of the first milestones on your journey. It’s more than just choosing words. It’s the beginning of the story of your brand. It’s the first step to creating something that not only sounds good but also captures the essence of your business. So, how do you approach this challenge?”