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Piotr Rocławski

CEO

Articles

p.roclawski@yetiz.pl

CEO and founder of Yetiz. Engaged in online marketing and sales for years. Advises clients on building and scaling their online businesses. Believes that the key lies in a good analysis of the problem and needs, and the crucial measure of evaluation is the effectiveness in delivering results.

Does not believe in the words “it can’t be done.” Instead, believes in long-term partnerships and determination in pursuing goals.

Articles

From hypothesis to scale. How to achieve authentic Product-Market Fit?

Most Go-to-Market (GTM) strategies fail not because of weak marketing, but due to a fundamental lack of Product-Market Fit (PMF). In this article, you...

Brand and communication strategy

Market development and competitive strategy. How to build a sustainable edge in the business landscape?

In a fast-paced, hyper-competitive business landscape where global giants clash with thousands of agile startups, success is rarely a stroke of luck. Sometimes, it...

The forgotten fundamentals: why PSF and PMF remain the weakest links in business?

I observe this phenomenon regularly and—to put it bluntly—it never ceases to amaze me. Whether we are looking at a "garage startup" built on...

Brand and communication strategy

B2B customer segmentation: how precise targeting changes the game

Why do some marketing strategies deliver spectacular returns on investment, while others—despite massive budgets—simply end up "burning" through funds? In the B2B world, where...

Brand and communication strategy

Product strategy – why you need it and how to create one

A product strategy is the key foundation of your company. In the highly competitive e-commerce and B2B environment, the product is the engine of...

Account Based Marketing

5 reasons why your company needs consolidated marketing data

In marketing, especially digital marketing, we use dozens of tools, metrics, and messages. Each of them provides a lot of data that is difficult...