Home Blog Account Based Marketing

Category: Account Based Marketing

Reach, awareness, and brand building. A must-have for your brand?

Your agency tells you it's time to invest in reach-driven activities. Every now and then, you hear about spectacular awareness campaigns from various brands....

The forgotten fundamentals: why PSF and PMF remain the weakest links in business?

I observe this phenomenon regularly and—to put it bluntly—it never ceases to amaze me. Whether we are looking at a "garage startup" built on...

Organic vs. paid Facebook A/B testing: how to master creative optimization

Let’s be honest: most advertising budgets are burned on mediocre content. We still see advertisers falling into the "I think this will work" trap....

Brand and communication strategy

B2B customer segmentation: how precise targeting changes the game

Why do some marketing strategies deliver spectacular returns on investment, while others—despite massive budgets—simply end up "burning" through funds? In the B2B world, where...

Account Based Marketing

How social media supports ABM activites?

Real personalization is the key to success in marketing activities, and Account-Based Marketing fits this trend perfectly by focusing on an individual approach to...

Account Based Marketing

5 reasons why your company needs consolidated marketing data

In marketing, especially digital marketing, we use dozens of tools, metrics, and messages. Each of them provides a lot of data that is difficult...