Marketing Automation

We’re transforming your company through marketing automation – from implementation to full management of activities.

When do you need MA

Managing a large number of contacts.

When your company gains a large number of potential customers, and manual handling becomes impossible, marketing automation helps in effectively communicating with various audience groups.

Personalization of communication

When you want to build a values-based brand and deliver personalized content to stand out in a competitive market, marketing automation allows for the creation of customized messages.

B2B Lead nurturing

In the case where, for example, you’re introducing an innovative product/service requiring explanation or you have a good product but need more time to convince customers, marketing automation allows for continuous engagement and delivery of educational content.

Automatic segmentation

When your products or services are targeted towards different groups of customers, marketing automation facilitates the creation of segments and delivery of content tailored to the needs of leads or customers.

Tracking customer actions

When introducing a product that may be difficult for the market to understand, automation helps track customer behaviors. This allows for customized communication and explanation of the product’s benefits.

Scalability of operations

When you want to enter a new market or segment, marketing automation enables the customization of campaigns for the new area without the need for significant increases in human resources.

Good product, lack of purchases

If you have a great product but lack purchases, marketing automation will help maintain contact with potential customers by providing them with information and encouraging them to make a purchase.

Integration of communication channels

When you don’t want to compete solely on price but aim to deliver value to customers through consistent communication across various platforms, marketing automation ensures coordination of actions.

Analysis and measurement of results

When you don’t want to compete solely on price but aim to deliver value to customers through consistent communication across various platforms, marketing automation ensures coordination of actions.

In Which areas we can support you

Audience segmentation

B2B lead nurturing

Communication personalization

Automation of email campaigns

Analysis of customer behaviors

E-mail marketing

Omnichannel campaigns

Conversion optimization

Measurement, data analysis, scoring, and qualification

What do we work on

05 SPECIALIST #yetizteam

Michał Kosałka,
Head of Performance & Marketing Automation

Head of Performance & Marketing Automation. With over 15 years of experience in creating marketing strategies for small and medium-sized businesses. Specializes in automating marketing and sales processes, as well as creating and analyzing online and offline marketing campaigns.