you want to better understand user behavior on your website or app to simplify and accelerate conversions

your campaigns are not delivering the expected results, and you want to identify which channels are the most effective and which need optimization

you notice low or declining customer retention rates

you observe unexpected drops in traffic to your website or app and don’t know the cause

you are building a brand and want to track what is being said about it online

you want to understand customer preferences and behaviors to effectively adapt your sales strategy

your data is scattered across platforms, and you face difficulties integrating data from multiple sources

you want to understand the impact of changes made to your website or app on the purchase process or compare the effectiveness of creative assets