What characterizes the anywhere commerce approach?
Why is anywhere commerce revolutionizing sales?
Alignment with market expectations
Implementing the a-commerce approach means greater ease in adapting to rapidly changing trends.
Data-driven approach
Aggregating data within one cohesive model provides greater opportunities for data science and drawing conclusions about consumer behaviors.
Purchase anytime, anywhere
A-commerce responds to customers’ expectations of being able to make purchases regardless of the time and place they are in and the medium they use.
Consistent strategy
A unified sales strategy provides greater opportunities for optimizing shopping experiences within the Customer Journey.
About anywhere commerce
A-commerce aims to provide a consistent and integrated customer experience regardless of where and how purchases or interactions with the brand are made.
Anywhere commerce in a few words is:
- make purchases and interact with the brand anytime, anywhere, regardless of device or channel,
- ensuring uniform and personalized customer experiences at various touchpoints,
- smooth transition between channels, e.g. from viewing the product in the store, through checking it on social media, to purchasing it on the website,
- aggregating data and processes enabling the reconstruction of the customer journey regardless of the channel.
Three areas within anywhere commerce
Digital sales
Replicating the best features of offline sales in an online environment. It includes, among others, adapting and implementing e-commerce platforms, utilizing live/social commerce, and integrating and modeling sales within marketplaces.
Omnichannel
The synergy of online and offline operations, where the brand provides a consistent and personalized customer experience through integrated communication and sales channels. It includes, among other things, unifying UX, combining digital and brick-and-mortar sales, and integrating tools that support online and offline channels into one cohesive data model.
Segmentation and loyalty
Customer segmentation and localization are key strategies used by companies to better understand customers, improve service, and build relationships. It includes, among other things, acquiring and working with own data (zero party data and 1st party data), actions to increase CLTV and retention rates, including implementing loyalty programs.
Łukasz Heine
l.heine@yetiz.plAt work, he is a MarTech and Big Data enthusiast who believes that conversion is the perfect blend of mathematics and creativity.
For him, there are no results without thorough testing and collecting accurate data to draw meaningful conclusions.