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Anywhere Commerce

Open Rates and CTRs are dropping, but sales are up – is that even possible? An e-commerce case study

Can you grow sales while Open Rates and CTR are dropping? This case study shows how email marketing's "holy trinity" clashes with what actually...

Anywhere Commerce

How to design an email that captures attention and boosts conversion rates?

Another email from your favorite brand lands in your inbox. The subject line reads: Today only, until midnight… You click. The loading wheel spins....

The forgotten fundamentals: why PSF and PMF remain the weakest links in business?

I observe this phenomenon regularly and—to put it bluntly—it never ceases to amaze me. Whether we are looking at a "garage startup" built on...

Organic vs. paid Facebook A/B testing: how to master creative optimization

Let’s be honest: most advertising budgets are burned on mediocre content. We still see advertisers falling into the "I think this will work" trap....

Anywhere Commerce

Behavioral analytics in the mobile-first era: how to merge app and mobile website data?

“This is the year of mobile” — we’ve been hearing this for at least 15 years. While the phrase has practically become a meme,...