What is CUX?

As the first tool in the world, it detects user behavior and experience patterns on websites, rather than just collecting and aggregating data. By using machine learning for predictive qualitative analysis, it not only saves you time (previously spent on manual data analysis) but also helps increase sales by showing which elements of your website hinder conversion.

The priority for the tool’s creators is that it is not just a data collection platform—such tools already exist on the market. CUX.io focuses on presenting key solutions for businesses and provides tips and suggestions on how to avoid design mistakes that negatively impact conversion.

With CUX, you can track visitors on your site along with real-time information about their browsing journey. You can also examine the number of clicks, zooms, scrolls, mouse movements, etc. This detailed tracking and analysis help you improve conversion rates and identify the strengths of your website.

Features like heatmaps record the activities visitors perform on the site as they navigate through pages. The tool also provides real-time information about browsing sessions, helping you easily identify which elements of your site are working and which are not. Developers can use this information to understand current trends and update their site accordingly.

To properly optimize marketing efforts (that drive traffic from external sources), you need to know exactly what happens to your users along the entire journey. Where do they land, what do they see, how do they react? You optimize based on observation.

How do you optimize the customer journey in the context of your product? Shorten it! Why? Online customers, in particular, don’t always have a strong purchasing motivation. Often, they are driven to your product or service page by impulse. The longer the path to conversion, the more time the user has to change their mind!

Key Features of CUX

• Comprehensive User Insights: CUX allows you to monitor visitors’ interactions with your site in real-time, tracking clicks, zooms, scrolls, mouse movements, and more. This level of detail helps improve conversion rates and identify your website’s strengths.
• Heatmaps: These visualize the activities performed by visitors, showing which elements on the page they interact with most. This data is crucial for improving site design and user experience.
• Session Recording: CUX records user activities and allows you to replay these sessions. This helps you understand why users abandon their carts or leave the site, providing opportunities to enhance customer satisfaction and conversion.
• Real-time Visit Tracking: You can observe user activity on your site as it happens, allowing you to make immediate adjustments if necessary.
• Behavioral Data: CUX helps you understand user preferences and behaviors, focusing on elements that truly matter.
• URL Tagging: This feature allows for real-time testing of user activity and provides detailed campaign analysis, aiding in strategic decision-making for your website.

CUX.io vs. Hotjar: Which Tool to Choose?

Why not hotjar? If you’re not among the many who have struggled with the qualitative data analysis aggregated by Hotjar, know that there are quite a few who have.

To make a fair comparison, it’s important to acknowledge that these are two completely different tools. Hotjar is good for beginners, serving as a basic tool for observing behavior and collecting feedback through surveys.

However, the growing trend of customer-centricity among companies means that feedback analysis with Hotjar is limited to individual sessions. Hotjar only provides session recordings, not full user visits (assuming that a session equals a visit, which isn’t always true).

CUX, on the other hand, records entire user visits, not just sessions—whether the user moves to another page or pauses their journey for half a day.

What’s even more interesting? The Experience Metrics module. CUX allows you to measure customer frustration! Frustration as a feeling is intangible, something you need to experience to quantify. The creators of CUX have managed to identify the frustration that accompanies users browsing your site! With this module, you can discover the areas on your site that cause anger and frustration for your users. You can see:

• When they zoom in on content because they can’t make out the details in an image;
• When rage clicks or rage key presses occur because they can’t enter data into a field;
• When they compulsively refresh the page because it didn’t load correctly or fully the first time;
• When they make chaotic mouse movements searching for important information on the page.

CUX not only combines all the functionalities of analytical tools (like Hotjar) but also automates the data analysis process, making it an innovation in the user behavior analytics market. Unlike Hotjar, CUX can present a complete picture of both quantitative and qualitative data and interpret it in the context of your business goals. You can check it out yourself: CUX.io.

Key Takeaways

• CUX.io is a Polish startup making a global debut by applying machine learning for predictive qualitative analysis.
• Unlike similar tools, CUX not only collects and aggregates data but also analyzes it, providing actionable insights and recommendations.
• CUX records entire user visits, allowing for a more comprehensive behavioral analysis.
• The tool helps you identify areas of your site that cause frustration, enabling you to improve user experience, meet expectations, and build brand loyalty.